Reinares lara, jose manuel ponzoa casado pearson educacion, 2002 303 pages. Otras herramientas del marketing relacional pueden ser. Marketing relacional pedro reinares lara marketing relacional 5 8. Pedro reinares king juan carlos university, mostoles. Subsequently, he pursued a master in strategic marketing from the universidad autonoma in madrid and holds a phd in business and economics from the universidad complutense in madrid 1996. Authors such as lewis, taylor and neslin, kivetz et al.
Evolucion del marketing tradicional al marketing social. Pedro reinares king juan carlos university, mostoles urjc. Herramientas del marketing relacional ventas apuntes. Comprar libro completo al mejor precio nuevo o segunda mano en casa del libro mexico. Caracteristicas del marketing relacional marketing. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Las claves del marketing relacional y su importancia en las. Reflexiones sobre marketing relacional, crm y fidelizacion.
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